Storytelling is an art. I think someone who can code and tell good stories is unstoppable. It’s one thing to build a cool product. It’s another to tell the story that convinces people to listen and try it.
I started paying attention to this skill in 2022 and working with a coach to get better.
Here is what I’ve learned so far:
Framework for Critical Arcs
My coach and friend Roger helped me breakdown the framework:
- Add some foreshadowing.
2. Make interactions with the person interesting
- Need something to be interesting before we find out he is a millionaire.
- Connect with the person first.
- “Now what can I learn from this?”
4. Transition from obvious → less obvious epiphany
- What I learned about [insert topic].
- The real lesson about life.
5. Transition from what I learned → what the audience can learn
- “Let them share your epiphany.”
- How can they apply it themselves?
- Connect to them.
- This is the meta (break the fourth wall).
Summary from Julian’s Tweet Thread
The Art of Storytelling is to:
- Strategically withhold information.
- Drag out the nail-biting details.
- Use vocal rhythm or blow your own mind.
Breaking it into individual steps, you need to be able to:
1. Identify stories worth telling:
- Moments that are either formative or painful.
- Moments of triumph or cringe.
2. Be charismatic:
- Charisma = confidence + joy + love.
3. Practice public solitude:
- Speak as if you’re alone in the room.
- Research Konstantin Stanislavski.
4. Blow your own mind:
- Relive feelings before speaking.
- See Jason Silva as an example.
Summary from Sam Parr’s Talk
Sam gave a great 20-min talk at some conference. Here are my notes:
- Start with Distribution:
- Who do I want to reach and where are they?
- What medium are they going to be coming from?
- Search, Facebook, Twitter, etc.
- Figure out The Headline.
- Finally, What’s the Story?:
- What’s the emotion I want them to feel?
Example: A guy from Missouri doing millions with a newsletter.
- Blew his mind → Emotion = shock.
- Story = this guy and his son doing millions with a newsletter.
- Figure out the headline.
- Figure out where this will be popular.
I hope to update this as I learn more!